New Shoe Display at Ida Red

Thank you all so much for your loving comments and encouragements about the Anthropologie job! I am excited about the opportunity and look forward to running into some of you at the store! I start Monday, so I'll be sure to fill you in on how it goes!

I've been working on and off at Ida Red for about a year now. Things have definitely changed since I first started and today I am sharing the new shoe/women's display space.

Before this space was solely for the Tom's shoes Ida sells. It was crowded and cramped and was lacking some serious style!

Now it serves as part of the women's area in the store housing: shoes, clothing, hats, jewelry, bags, and more.

I already shared a little bit about the "swirly art" I did in this space. If you remember, I made this high impact art with cardboard and spray paint. I also wanted to create a place where Ida could display all the cool bags they have. I used spray adhesive to attach colorful newspaper articles on the wall inside a frame I built to highlight the area.

I really enjoy the look of overlapping circles, so I chose to display some jewelry with pretty plates and cake stands grouped together.

Toms are a big draw for Ida Red's customers and I felt like they needed a little more love.

This is before.

And after.

I decided to create a heart with the Tom's shoes and a couple of other cool items. If you are confused by the "give"- Toms is a special shoe company. For every pair they sell, they send a brand new pair to Africa to give to people who don't have shoes.

The Toms shoes were being displayed on that industrial metal shelving you find in garages, restaurant kitchens, and other places. You know the ones that look similar to this.

I felt this look was wrong for all sorts of reasons. I could have bought some better shelves or come up with something completely different, but Ida Red was looking to save some money. So, I figured out a way to use what they already had.

I gave the shelves a whole new look with jute, wood lattice strips, and gold wire.

Much better, right!? I like the exotic, worldly look the shelves have now. Especially considering the mission and story behind the shoes!

So, that's it for this week- see you on Monday!